Pawsitively Local

Meet the women behind Madison’s most beloved pet businesses, find out where to dine and hike with your pup, and get inspired by the animals (and people) doing good in our community for our four-legged friends.

Head of the Pack

From shops to daycares to training services, women lead many of the city’s pet-focused businesses. Sit, stay and read on to meet a few of them.

Homegrown Goodies

Wisconsin is home to several businesses that specialize in producing high-quality food and treats for pets.

Off the Eaten Path

Here are a few of Madison’s dining spots that deserve a little extra recognition.

Capital City Dogs

We sent out a call for Madison’s cutest pups and, boy, did you answer! From breeds large to small, here are some of the area’s hot diggity dogs.

Game Changers

Meet the women who are shaping and growing Madison’s sports scene.

Sarah Larson: Hell on Wheels

Sarah Larson (whose derby name is Gouda Riddance), has been a part of the Madison Roller Derby team for 13 years. In 2023, she took on the role of executive director.

Jackie Crum: Frozen Dreams

Jackie Crum’s hockey experience at UW-Madison includes far more than than the eight total NCAA Women’s Ice Hockey Championships the team has won since its inception — including the thriller the Badgers just won in March 2025.

Samantha Rubin: Team Player

In 2024, the Northwoods League named Samantha Rubin both Softball Executive and Baseball Executive of the Year, and awarded the Night Mares Softball Organization of the Year.

Lauren Carlini: Manifesting Her Dream Career

Volleyball star Lauren Carlini’s entire life has led to moments she’s experiencing now and dreams that have already come true. Now she’s building on those dreams to help others achieve theirs, too.

Meet 6 Madison Interior Designers

We sat down with some of our area’s best interior designers to discuss what’s trending and what advice they have for designing spaces within your home.

Linen & Clove

Meet Dani Petta, Principal designer and co-founder of Linen & Clove.

A Better Build with Urso Builders

Urso Builders has earned a solid reputation for building one-of-a-kind custom homes, offering full customization in all aspects of each client’s home.