2025 Women to Watch

Introducing this year’s group of inspiring changemakers who tirelessly push for progress.

Lauren Brinkman: Rescuing Pets in Need

As founder and executive director of her foster-based organization, Underdog Pet Rescue of Wisconsin, Lauren Brinkman helps all-breed pets from high-kill shelters in other states.

Prenicia Clifton: Fighting for Youth Mental Health

With a background in music as well as youth protection and compliance, Prenicia Clifton founded Seein’ is Believin’ to provide culturally-focused programming to promote mental health and resilience in children and teenagers.

Amanda Marek: Racing to Keep Kids Healthy

Amanda Marek is the executive director of Active Youth Wisconsin, a nonprofit working to give kids accessible opportunities to be active and promote the physical and mental benefits of movement.

Savoring their Success

Six woman-owned food businesses that are connecting us culturally, sourcing locally and amping up our culinary scene.

Cheese Tales at Firefly Coffeehouse

Jeanne Carpenter worked in the artisan cheese industry for years, and she wove in her knowledge of high-quality cheeses in the menu at Firefly Coffeehouse, the Oregon coffeehouse she co-owns.

Wild Bearies: Preservation, Advocacy and Food

With a goal to provide mentorship for Indigenous chefs and food professionals, Elena Terry founded the nonprofit Wild Bearies in 2019.

“There are a lot of life skills learned in the kitchen space,” says Terry, an enrolled member of the Ho-Chunk Nation.

Brix Cider: The Fruits of Her Success

Marie Raboin and her husband, Matt, launched Brix Cider in 2017. Two years later, their tasting room and cidery opened in Mount Horeb.

“Part of our mission and our value is supporting sustainable agriculture,” says Marie.

Sensational Sweetz: Dreamy Treats

After buying cakes for her daughter’s birthday parties over the years, Linda Smith started baking her own cakes — which kicked off her passion for baking, and ultimately starting her own side business, Sensational Sweetz.

Nommli: Cuisine That Connects

In 2022, Chintakayala and her husband, Raj Peddapati, launched Nommli, a combination meal and cultural experience subscription box.

“What’s the best way to connect people, other than through culture and food?” muses Chintakayala.

Lacy’s Café: From Kombucha to a Café

Lacy Rude has been part of the local food and beverage community for years as owner of Rude Brew Kombucha. Her newly-opened Lacy’s Café supports and serves local producers.

Dane Arts Buy Local: Keeping the Arts Alive

Dane County arts organizations produce $346.7 million in economic activity annually, but artists don’t always view themselves as small-business owners. Dane Arts Buy Local (DABL) aims to change that.

Art Hub: Keeping the Arts Alive

Suiting the artistic character of downtown Cambridge, owner Jacy Eckerman’s Art Hub lives up to its motto: “Where Art Happens.”

Top Toy Tips

Unity Point Health – Meriter gives useful safety advice on what to look for when selecting playthings for little ones this holiday season.

Bravery in Action

The city’s female first responders keep us safe and work through stressful situations — and all the while, love what they do.

Top Estate Planning Tips

A thoughtful, well-planned estate can be one of the most generous gifts you give your loved ones. Krueger Hernandez & Thompson SC has some estate planning tips.

In the Line of Fire

You’d be hard-pressed to find women more enthusiastic about their work than the Madison Fire Department’s Debi Dahl, Jillian Kjeldahl and Lisa Becher.

Sky Savior

By Shayna Mace | Photography by Hillary Schave During her college years at Virginia Polytechnic Institute and State University, Cynthia Griffin answered an ad…

Breaking Down Barriers

By Shayna Mace | Photography by Hillary Schave Being a police officer can be one of the most challenging jobs — but with it…

The Voice of Calm During an Emergency

By Nikki Kallio | Photography by Hillary Schave Walking into a huge auditorium full of applicants for the Dane County Public Safety Communications Center,…

Majestic Mantels

Expert tips for styling your mantel during the holidays — and beyond.

Madison Holiday Happenings

November and December is full of seasonal fun, including tree lightings, light displays, local shopping, kid-friendly events and more.

Janesville Holiday Fun

Janesville celebrates the holidays in style. Between light shows, shopping galore and delicious dining, you’ll find plenty to do this season.

Making “Murder Girl”

Catch the world premiere of Heidi Armbruster’s “Murder Girl” (through Nov. 24 at Overture Center), a whodunit set in a Wisconsin supper club.

A Designer’s Dream

An interior designer makes her dream home a reality — with gorgeous design details throughout.

The Finishing Touch with Spray-Net

Spray-Net Southern Wisconsin offers innovative solutions for restoring siding and transforming a home’s exterior, as well as interior cabinets, with the company’s advanced spray technology.

The Ideal Home Design

Victory Homes can help turn your dreams into reality as they understand the nuances behind today’s home design trends.