The Midwest Girl's Nod To The Heartland
By Rachel Werner | Photos Courtesy BMae Photography

RURAL PRIDE BEAMS from sisters and The Midwest Girl owners Marissa Dressler and Marah Odgers. Born 12 years apart, their T-shirt brand and mobile boutique pay homage to their strong family roots in Hazel Green, Wisconsin, Midwestern culture and a deep belief they are connected no matter where life leads them—despite Droessler now living in Dubuque, Iowa, and Odgers living in Mount Horeb, where she runs a bridal shop.

“Our first year has been amazing. It has been humbling and encouraging to hear so many women and men tell us how much they absolutely love the idea. They love the name, they love the meaning and they love the feeling they get when they wear their tee,” Dressler says. Peddling goods from a pop-up trailer at special events around Wisconsin and from their new storefront in downtown Dubuque is a natural fit for their line of rustic tank tops, understated jewelry and soft cotton tees—each designed to represent one of the 12 Midwestern states.

“We like providing affordable and comfy attire to people across the state. Women shouldn’t have to always go to urban areas just to find something new and cute to wear,” Odgers says. “Our brand may be little now, but we have big dreams for The Midwest Girl. ”

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