Fair Indigo’s Ethical Attire

By Molly Nagappala | Photos courtesy Fair Indigo

Fair trade fashion is having a moment, with companies like H&M promoting their organic and sustainable lines of apparel to catch the zeitgeist. The fair trade label means producers are paid fair prices. Madison’s own Fair Indigo has been in business since 2006, and plans to be around for the long haul, selling their popular women’s 95/5 tees (95 percent organic cotton, 5 percent spandex) along with organic clothing for men and kids. Co-founder Robert Behnke says the common denominator of Fair Indigo customers is “a desire to buy better clothes that use sustainable materials, that are ethically made, with quality to last over several years: the opposite of fast fashion.” Designer Stacy Imhoff says that one of her favorite pieces for spring is the Organic Bias Cut Dress, based off a design she created in high school. Fair Indigo doesn’t currently operate a brick-and-mortar store, but a selection of their wares can be found at Change Boutique at 1252 Williamson St.


Top (left to right): Joobles Organic Stuffed Animal, $25.90. Organic Bias Cut Dress, $69.90.
Bottom: Fair Trade Organic Essential Scoop Neck Tee, $32.90.

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