Brick by Brick: A Family Legacy

Margo Goodwin is the second-generation owner of United Brick & Fireplace, Dane County’s oldest family-owned brick, stone and fireplace supplier. Founded in 1973 by her father, Ken, the company marked its 50th anniversary in 2023.

Since stepping up as president in 1995 when her father was diagnosed with cancer, Margo and her brother, Joe, have transformed United Brick & Fireplace into the region’s premier source for masonry materials and luxury fireplaces. Their team serves homeowners renovating their dream space, builders crafting homes all around the region and architects designing Madison’s skyline. Today, United Brick & Fireplace is a certified woman-owned business enterprise with over 30 employees.

Margo’s next big build? Passing the company to the next generation. Her son, Keegan Moldenhauer, and her nephews, Nate and Jeremy Goodwin, work across the business, carrying on the values her father instilled in her.

In a field still light on female leaders, Margo’s story is proof that grit and passion can turn even the most traditional industries into places where new voices can thrive.

Everything we’ve accomplished starts with doing things the right way. That’s how you build a strong foundation.
— Margo Goodwin

United Brick & Fireplace

5402 Lien Rd., Madison, WI 53718 | 608.241.3844 | [email protected] | unitedbrick.com

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