Sit Back, Relax, Make Yourself Comfortable

“We’re not high pressure, we’re not low pressure, we’re no pressure,” says Aaron Ayers, owner of The Portage Furniture Store in downtown Portage, in describing the store’s sales approach. That’s how the sales staff like to operate, and it’s something their customers truly appreciate. Working with a genuine, fun- loving and charismatic sales staff who don’t bully their customers into a purchase is very welcoming for new customers who know this is going to be a long-lasting purchase.

Signa “Punky” Schaitel, a veteran saleswoman of nearly 30 years, enjoys the day-to-day fun of getting to know the customers. On several occasions, she’s worked with second- or third- generation customers who’ve referred their children or family members to shop at the family-owned store.

“We encourage our customers to sit back, relax, make yourself comfortable,” Schaitel says. “It means more to us that you’re comfortable and confident in your purchase versus making a rush sale.”

Portage Furniture is known for working with heirloom quality brands, with many of their items being custom made. With so many custom options from fabric, color and configuration — and something for every room in your home — Portage Furniture’s staff works to make that forever furniture purchase enjoyable.

The Portage Furniture Store

126 E. Cook St., Portage, WI 53901 | 800.610.2468 [email protected] |

Read more about our 2023 Women in Business Professional Profiles here!

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