A Better Build with Urso Builders
Urso Builders has earned a solid reputation for building one-of-a-kind custom homes, offering full customization in all aspects of each client’s home.
Fabulous Flooring
The latest in flooring trends.
How to Get What You’re Worth at Work
Top tips for salary negotiation.
A Green Sweep
It’s easier to be green at home than you think.
What You Need to Know About Your Finances and Divorce
Divorce is not just a major life the parties and if an agreement is change; it also has a significant financial impact on your…
Women in Law
Meet the city’s top lawyers who are dedicated to providing individuals with dynamic, effective legal advice and solutions.
The Charm of a Craftsman Home With Dream House Dream Kitchens
Home design styles, such as the Craftsman aesthetic, never go out of style. The Dream House Dream Kitchens team can help turn your dream home into a reality.
A Unique Culinary Tour
Otehlia Cassidy’s Madison Eats Food Tours offers locals and visitors the chance to explore and savor the city from a culinary perspective.
Ease Your Mind
How mindfulness and meditation can calm a busy, anxious brain.
Incoporating the Right Balance of Trendy Designs With Classic Custom Homes of Waunakee
The team at Classic Custom Homes works across many different architectural styles and works with clients to make sure that they have a unified vision for the home.
Design on a Dime
Discover inexpensive ways to perk up your place.
The Roles of OB-GYNS, Midwives and Doulas in Birthing
UnityPoint Health-Meriter breaks down the important roles of each of these birthing professionals.
Diane Ballweg’s High-Flying Journey
Longtime philanthropist Diane Ballweg’s many passions include the arts, social justice and aviation.
Inexpensive Restaurants, Delicious Food
Rising costs got you down? These restaurants offer tasty eats for good prices.
Five Steps to Eliminating Debt with Park Bank
Park Bank shares five actionable steps women can take to effectively conquer debt and build a path to lifelong financial success.
Nurturing Change
A group of passionate advocates work to promote and improve health outcomes for Black women — particularly in the maternal health arena.
A Determined Doula
Qwantese Winters is founder of Oasis Maternal Care and care coordinator for First Care Clinic, a pregnancy resource center for women offering free, confidential services.
Black Women at the Forefront of Change
The Foundation for Black Women’s Wellness built the Well Black Doula Partner Collective to help improve healthy outcomes for Black babies.
Compassionate Care for All
At Harambee Doula Care and Holistic Services, director of doula programming Chandra Lewis says their focus is “the Black birthing body.”
Healthy Heart, Healthy Parent
Dr. Kara Hoppe is spearheading important research concerning hypertension in birthing people during and post-pregnancy.
How to Shop Smart at Secondhand Stores
Secondhand shopping offers a unique opportunity to experiment with trends and refine your personal style — without the high price tag.
A Community Health Champion
As the oldest active Black doula in Dane County, Uchenna Jones has helped birth over a thousand babies. She’s also witnessed the increase of more doulas of color joining the ranks over her 23-year tenure.
A Resource for Menopausal Women
Dr. Simone Glinberg opened her own endocrinology practice in Madison so she could spend more time with her patients discussing complex issues such as perimenopause and menopause and the associated changes in physical and mental health.
Experience Rowe Pottery’s Artisan-Made Goods
Cambridge’s Rowe Pottery is still going strong, 50 years later.
What To Do in March and April
Intriguing live music performances, comedy acts and an annual film festival are all must-dos.
Venturing into Venture Capital
Exploring the current landscape of funding for women-led startups and the impact of female venture capital and accelerator programs in Madison.
Our 2025 Women to Watch Lead These Worthy Causes
Learn more about our 2025 class of Women to Watch and the amazing organizations they lead.
Coffee and Curation at Tati Co.
Tati Co. offers a cozy respite this time of year with coffee, camaraderie and delightful artisan-made goods.
Healing with HydraSoul
HydraSoul offers a unique and transformative approach to breathwork and meditation that blends science-backed methods with self-developed techniques to create deep, lasting change.
Heart Smarts
GLP-1 medications for heart health, a new atrial fibrillation management program and how menopause affects the heart.
Who Do Our Women to Watch Admire?
In honor of Black History Month, we asked some of our recent Women to Watch to tell us about influential Black leaders in their lives.
Tour This Lake Mendota Dream Home
After years of searching, planning and construction, a homeowner settles into her dream home on Lake Mendota.
Spa-Ahhh Getaways
Discover the true meaning of relaxation at these regional spas.
Transform Your Closet
Tips to tame the clutter in your wardrobe.
5 Fabulous Valentine’s and Galentine’s Ideas
Whether it’s a girl’s get-together or a date night, one thing rings true — it’s fun to spend quality time together. These fun outings are perfect for a beloved group of besties or out with that special someone.
Updates on Our 2024 Women to Watch
Last year’s class of Women to Watch were busy — expanding programs and initiatives they lead, raising money for worthy causes and championing important issues, including youth mental health and cancer research funding.
Game Day Grub: 10 Sports Bars to Check Out
Head out to a local sports bar for a laid-back gathering — and good eats.
Tips for Dealing With Respiratory Illnesses
Unity Point Health – Meriter shares helpful ways to practice self-care.
Four Things to Do Now With Your Money
This is the year you take control of your finances.
Exploring The Century House’s Scandinavian Goods
Exploring The Century House’s one-of-a-kind offerings.
How to Inspire Cohesion at Work
Here’s how to align your vision and inspire cohesion at work.
Spice is Nice in the 2025 Color of the Year
Warmth and color inspired this mood board by a local designer.
Artful Events to Kick Off the New Year
Visual art, theater and live music picks for a culturally-rich winter.
2025 Women to Watch
Introducing this year’s group of inspiring changemakers who tirelessly push for progress.
Heather Lott: Instilling Confidence in New Educators
Heather Lott’s career seemed designed for the Dane County New Teacher Project (DCNTP), a consortium of 18 school districts focused on supporting beginning teachers through mentorship.
Lauren Brinkman: Rescuing Pets in Need
As founder and executive director of her foster-based organization, Underdog Pet Rescue of Wisconsin, Lauren Brinkman helps all-breed pets from high-kill shelters in other states.
Courtney Willegal: Embracing and Celebrating Neurodiversity
In April 2023, Courtney Willegal opened the 11,000-square-foot The Sensory Zone, an inclusive indoor activity space on Madison’s East Side.
Christine Benedict: Empowering Girls through Running
As executive director of Girls on the Run of South Central Wisconsin, Christine Benedict helps other girls discover their own strength and potential through running.
Heather Murray: Addressing the Childcare Shortage
As the owner and director of Arthouse Preschool, Heather Murray is responsible for 30 children and six staff members. But her sense of responsibility extends far beyond that.
Augusta Brulla: Advocating for the Arts
Augusta Brulla uses her art-making background to help local artists develop business acumen and connect with organizations that might purchase their work.
Anne Michels: Tackling the Affordable Housing Crisis
The deepest pain can often become an individual’s biggest passion — something Anne Michels knows well.
Prenicia Clifton: Fighting for Youth Mental Health
With a background in music as well as youth protection and compliance, Prenicia Clifton founded Seein’ is Believin’ to provide culturally-focused programming to promote mental health and resilience in children and teenagers.
Amanda Marek: Racing to Keep Kids Healthy
Amanda Marek is the executive director of Active Youth Wisconsin, a nonprofit working to give kids accessible opportunities to be active and promote the physical and mental benefits of movement.
Rachelle Stone: Supporting Teachers and Students of Color
Rachelle Stone is driven by a desire to create experiences she didn’t have as a student — in K-12 and as an undergrad at UW-Madison.
What Makes a Positive Workplace?
What are the keys to satisfied, engaged employees? Two experts offer tips.
The Journey to Bring Gilda’s Club to Madison
Efrat Livny recalls what it took to bring Gilda’s Club to Madison.
Savoring their Success
Six woman-owned food businesses that are connecting us culturally, sourcing locally and amping up our culinary scene.
Cheese Tales at Firefly Coffeehouse
Jeanne Carpenter worked in the artisan cheese industry for years, and she wove in her knowledge of high-quality cheeses in the menu at Firefly Coffeehouse, the Oregon coffeehouse she co-owns.
Wild Bearies: Preservation, Advocacy and Food
With a goal to provide mentorship for Indigenous chefs and food professionals, Elena Terry founded the nonprofit Wild Bearies in 2019.
“There are a lot of life skills learned in the kitchen space,” says Terry, an enrolled member of the Ho-Chunk Nation.
Brix Cider: The Fruits of Her Success
Marie Raboin and her husband, Matt, launched Brix Cider in 2017. Two years later, their tasting room and cidery opened in Mount Horeb.
“Part of our mission and our value is supporting sustainable agriculture,” says Marie.