HOW BODY ACTIVISM IS REDEFINING RETAIL

Greenway Station Shopping Center
 Plus-sized and proud. This is the new mantra for millions of American women— and retailers are paying attention! This year, plus-sized women have really stepped into the limelight. Think about large brand campaigns like Dove’s “love your body,” and Aerie’s retreat from Photoshop in favor of real bodies, even Sports Illustrated had its first plus-sized model, Ashley Graham, on the cover of the iconic 2016 swimsuit edition.

Whether you’re a fan of the plus-size label or not, one thing can’t be denied: retailers are finally catching on to the benefits of dressing real bodies. In fact, at Greenway Station Shopping Center, many of our women’s ready-to-wear retailers offer a great selection of extended sizing in store and online and we’ve taken some time to dole out the details for you. Most of these featured retailers offer a superior selection of sizes in store, but keep in mind that many of them can provide you with free shipping when you need to order a size online or from their catalog—just ask an associate for details to make sure you’re not spending more to get the size you need! Here’s the lowdown:

CHICO’S

Chicos’ unique sizing chart runs from 000-4 because size is just a number—the simpler, the better! From conventional sizes 0-20 you can easily find clothes to fit perfectly at Chico’s. New designs arrive every week, and each one is specifically created to fit every woman’s body and look fantastic. Sizes: 000-4 IN STORE; 000P-3.5P ONLINE. CHICOS.COM | (608) 836-3180

CHRISTOPHER & BANKS 

Greenway Station’s Christopher & Banks store recently merged with CJ Banks in a new location which means all of their sizes are now under one roof! They offer a great selection of sizes in store ranging from 4Petite-24Women for bottoms and S-4X for tops, with an even broader range of sizes online. Plus, they recently launched an exclusive Diane Gilman plus-sized collection featuring slimming lux denim and stylish tops from the famed “Jean Queen.” Sizes: 4P-24W, S-4X IN STORE; 4P-32W, XS-5X + AVG., SHORT & TALL ONLINE. CHRISTOPHERANDBANKS.COM | (608) 831-0605

FRANCESCA’S

Body activism made a major impact on Francesca’s this year—the store launched its brand new plus-size collection in May! If you have loved Francesca’s ultra-feminine, unique styles but haven’t found your size, then take a look at their website for hundreds of adorable silhouettes now going up to size 1X. While this new size is only available online, we hope to see Francesca’s roll it out to their brick-and-mortar locations in a few months, which is exactly what they did with the XS size back in 2015. Sizes: XS-XL IN STORE; 1X ONLINE. FRANCESCAS.COM | (608) 831-6630

J. JILL

J.Jill is known for offering the perfect balance of comfort and fashion that’s designed for real life and real women. At Greenway Station, their in-store sizes range from XS-XL (2-20 in conventional sizes). However, their associates are well-versed in helping customers find the perfect fit even it means ordering from their online stock which has sizes extending up to 4X. Our associates also said that J.Jill styles tend to be generous, with flowy, easy silhouettes—so you may just find what you’re looking for on the rack during your visit. Sizes: 2P-18, XS-XL IN STORE; 16W-28W, 1X-4X & TALL ONLINE. JJILL.COM |(608) 824-9460

SOFT SURROUNDINGS

Not only do Soft Surroundings clothes come in a robust mix of sizes, but each style comes with a softness rating ranging from  #1 ‘so soft’ to #3 ‘ultimate softness’ (with #2 ‘heavenly soft’ in between). Conventional sizes go up to 22 in store with the added availability of 3X, petite and tall sizes online. Sizes: XS-2X IN STORE; XS-3X + PETITE & TALL ONLINE. SOFTSURROUNDINGS.COM | (608) 841-1246

 

 

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