The Three Principles That Define Victory Homes

While Victory Homes of Wisconsin is in the business of building homes, creating happy clients is one of their main objectives.

David Roembke, vice president of sales, and his co-owners, John Stoker, founder and president, and David Pluim, vice president and designer, explain that Victory Homes was built on three principles — quality construction, providing an enjoyable building experience and the opportunity to customize their home. The company takes pride in all three.

Quality stems from an outstanding relationship with sub-contractors and vendors — but it really begins way before that. “It starts with the sales process and building trust with the customer early on,” explains Roembke.

“Many times we hear that another builder just didn’t get the design right — or just didn’t listen to what they wanted. We believe listening to a customer’s needs from a design perspective is key.”

“We find that most of our customers are on the same page,” says Roembke. “And our interior design services, years of experience and friendly sales team ensure we’ve covered everything with both prior to the sale — and when working with customers through tough decisions.”

Those decisions often crop up when customizing a home — in everything from design choices to paint, appliances, budget and more. “Our customers are very savvy buyers and typically come to us with what they want (modern farm, contemporary, traditional, French Country, etc.) and from there we design the home using their ideas and our experience,” says Roembke. “Quite a few customers come with Houzz or Pinterest ideas — and others have seen a mix of builders’ designs and want to combine them into their own.”

But for those that don’t know what they want or where to start, Victory Homes can help. “We find that the models we’ve built are good starting points for our customers,” Roembke says, “because they can walk through and feel the home and then customize it to make it their own.”

Victory Homes offers several model homes in the Madison area that are open year-round. For hours and addresses, visit

Victory Homes of Wisconsin
608.733.1115 •

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