An Easy Way to Shop Green

By Shayna Mace | Photography by Shanna Wolf

Buying items that are organic and eco-friendly feels good as a shopper — but doing the research on the things we’re buying can be time-consuming. Satara Home and Baby has you covered by curating earth-friendly goods for baby and home, along with providing customers detailed information on why a particular product is ideal for the environment.

The store, which was founded in Madison in the mid-’90s, is known for carrying goods made with sustainable materials, such as cotton and bamboo bedding, latex mattresses, organic baby clothing, natural body care products and eco-friendly toys. Manager Dan Ely says supporting eco-conscious companies while giving customers high-quality, environmentally- sound options is their mission. “No one else around has the thoughtful commitment we do [to carry] natural and sustainable [items] — and that’s a big deal to customers,” says Ely. “As a store, we’re unique.”

6333 University Ave., satarahome.com


Shop the Look

Clockwise, from top left:

  • Plan Toys’ wooden toys are timeless, durable and plastic-free. $25
  • Clothe a little one in organic goodness with Little Sleepies’ pajamas. $32
  • LüSa Organics (based in Viroqua, Wis.) uses organic and natural ingredients in their body-care products. $6.95-$17.95
  • This durable Re-Play dish set is made of 100% recycled plastic — and is of course recyclable. $.75-$5
  • Coyuchi’s towels are super-soft, come in a variety of sizes and are eco-friendly. $8-$68
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