Elevating the Everyday at Pageberry Mercantile

By Shayna Mace | Photography by Shanna Wolf

Life’s little moments at home can be elevated with a beautiful table setting, serveware or candle. Pageberry Mercantile caters to those special times.

Owner Paige Densmore, a veteran of Duluth Trading Co., had always known she wanted to open her own store. When a space became available in downtown Waunakee, she and her mom, Cyndy, leaped at the chance to open their own boutique.

On a recent Friday afternoon, the light-filled space buzzed with customers checking out the elegant housewares, kitchen goods, gourmet food products and kids’ items.

“A lot of the items [here] are by brands that my mom and I have loved over the years, and knew we had to [carry],” she explains. American Spoon’s specialty food items and Rifle Paper Co.’s products were two must-haves.

The shop also hosts workshops, and upcoming offerings include a winter garland offering and watercolor greeting card class.

“I love talking to the people that come in here,” says Densmore. “It’s fun helping people [pick out] gifts or assisting them with a small need they may have.”

203 E. Main St., Waunakee, pageberryshop.com

Shop the Look

  • This cheery charcuterie board is perfect for winter celebrations. $70
  • Surprise — this adorable ceramic house stores butter in it! $27
  • Send holiday cheer to loved ones with Rifle Paper Co.’s card set. $40
  • This tea light set makes a beautiful dining table centerpiece. $40
  • The shop has a selection of different scents of this stovetop potpourri. $15
  • Add a spoonful of this chai spice and a dash of milk to your black tea. $9
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