Laquerus’ Bold Beauty Concept

By Rachel Werner | Photographed by Lisa Wilcox

A little primp and polish never hurt nobody. But Laquerus owners Jennifer Lane and Priyanka Verma are pushing the envelope on nail care. “Our business was founded out of frustration with the current nail salon market. For the past 50 years, nail salons have looked and felt the exact same way,” says Lane. “At Laquerus, we’re introducing our clients to an elevated nail studio experience embedded in digital integration, social interaction and cutting-edge service procedures.”

The ladies hope their clientele will appreciate their innovative approach to providing a relaxing—and healthy—cosmetic experience for all genders. After researching salon-related medical issues they decided to remove the possibility of water-borne bacterial infection by going waterless. “The concept of ‘waterless’ is new to the Madison area, but in essence, we remove the hand and foot soak from all nail services,” explains Verma. “We’re confident that with a little education, we’ll get the entire Madison community to understand the benefits of #goingwaterless.”

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