Building Off a Foundation of Craftsmanship

Although Willy Keuler always intended to be a builder, he picked up a hammer and set about learning high-end carpentry skills first, by becoming a master carpenter. That was 43 years ago. He made those skills the foundation of his business when he founded Keuler Construction 29 years ago.

The company has assembled a team of the best subcontractors in the area with the same commitment to quality. And, almost every employee has occasionally been found out on the job site, swinging a hammer — including Willy himself.

“Being hands-on has helped us develop a deeper relationship with our clients and ensure that they enjoy the experience of building a dream home,” explains vice president Bailey Keuler. “The choice to build a home is a major decision and being involved in all aspects — from design to the final construction — really helps us capture our clients’ visions and bring them to life.”

Most clients have a rough idea of what they want before they build a home, and it’s Keuler’s job to take those ideas and refine them to create a one-of-a-kind home. To help clients visualize, Keuler produces photo-realistic 3D renderings for their clients. They also keep a close eye on residential design trends to help clients create something that they’ll love for a long time.

Have a challenging idea? Don’t worry.“We’re not afraid of a challenge,” laughs Bailey.“With Willy’s incredible construction knowledge, we are pretty unique in terms of capability to build incredible homes.” So, whether it’s incredibly ornate woodwork or building a home with hundreds of steel beams, Keuler will rise to the challenge. While most builders use subcontractors to handle the more difficult carpentry, the Keuler team has built countless custom pieces for clients.“We’ve built everything from custom mantles to fine millwork to custom-built staircases,” says Bailey.

When choosing a builder, it’s said that experience is worth its weight in gold. And when it comes to building your home, Bailey says the most important thing is trust.“The client has to trust their builder and know they’re looking out for them,” he stresses. “We want our clients to feel that they can come to us and know that their home is our number one priority.”

Being able to build a home is a reward that allows you to express your way of life. While it may seem daunting, the result (with the right builder) will be better than you could have imagined. “That’s why we strive to be the best at what we do,” says Bailey. make sure our homes reflect that.”


This article is sponsored by:

Keuler Construction
608.798.1771 | 8308 State Road 19, Cross Plains | keulerconstruction.com

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