How to Network Strategically Without Burning Out

By Dawn Mullarney | Photo courtesy Dawn Mullarney

My name is Dawn, also known as the Unique Connector. Once a very shy girl, I’ve transformed into a master connector. My journey has been shaped by 20 years of experience across various industries, including university, construction, banking/wealth management and IT staffing. Each career change has enriched my understanding of connection and the power of networking.

My Turning Point

Not that long ago, I used to attend three to four networking events a week and host events while working very long hours. Also during that time, I faced a major health scare when I was thought to have had a stroke at age 35. (Luckily it wasn’t a stroke, but a migraine syndrome caused by intense stress!) This challenging time forced me to slow down and reevaluate my priorities. It also taught me the importance of self-compassion, focusing on what truly matters, slowing down, closing chapters in life and building a supportive network.

Lessons Learned

During my recovery, I realized that I had been spreading myself too thin, attending every event and trying to connect with everyone. My health hiccup gave me clarity that this approach was unsustainable and ineffective. I recognized that I was a workaholic and realized I was my most important asset. Prioritizing myself and my family eventually led me to carve my own path and start my own business.

My health journey taught me to value quality over quantity in all aspects of life, including networking. I now prioritize events that align with my professional goals and personal values, focusing on building deep, meaningful relationships rather than simply expanding my contact list.

A New Life Purpose: Supporting Others

Through all of this, I’ve recognized my purpose: to support professionals, businesses and their teams in networking more effectively and avoiding becoming workaholics — so they don’t lose themselves or an amazing team member in the process.

As you navigate your own networking journey, remember to stay true to yourself, prioritize your goals and focus on building meaningful connections. These relationships will not only enhance your professional life but also provide a strong support system in times of need.

Here are some tips I’ve learned about strategic networking — without burning out:

  • Set clear intentions and goals: Define what you want to achieve before attending any networking event. Are you looking to meet potential clients, power partners or mentors? It’s not all about sales and handing out business cards. Clear goals help you stay focused.
  • Be genuine and authentic: Authenticity is key to building meaningful connections. Be yourself, share your story and show genuine interest in others. People appreciate honesty and are more likely to remember and support you.
  • Leverage existing connections: Don’t underestimate the power of your current network. Reach out to existing contacts for introductions and referrals. A warm introduction can open doors and create a sense of trust and familiarity.
  • Be selective and strategic: Your networking can have seasons, just like the weather. Choose and adjust to attend events that align with your interests and goals. Invest your time in opportunities that are most likely to yield meaningful connections.

Read more from our September/October 2024 cover story “Success Stories” here.

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