SHOPS + SERVICES

Tradition Children’s Market and Tradition Women’s Market, side by side in downtown Middleton, are the manifestations of Jen Wuebben’s impeccable style.

Lynn McFee just celebrated 4 years since she opened McFee on Main, home décor and clothing boutique nestled on Mount Horeb’s main drag.

The Montage, a home furnishings and decor shop, draws customers from all over the area who are looking for ultra-chic items.

In 2008 Coni Marotz opened Iconi Interiors on West Washington Avenue, showcasing new, vintage and reupholstered furnishings she and her husband redid themselves.

Maybe it’s the dogs or Instagram-worthy features like stunning pastries and butterfly wing murals. Or perhaps it’s the coffee and food. Whatever the reason, Grace Coffee Co. is currently a rising star in Madison.

The Modern Candy Company infuses its confections with Wisconsin produce, including hemp.

Red Barn Company Store, which has a modern farmhouse aesthetic, has home décor, Pandora jewelry, a bit of clothing and even some vintage finds mixed in.