By Shayna Mace
If you’re in the working world, you’ve probably had a professional headshot taken. As BRAVA’s editorial director, I recommend that you have a professional headshot on hand! You never know when you might be interviewed for an article, or, simply need to update your LinkedIn profile. If being photographed throws you into a tailspin, I’ve got you. I talked to three photographers (that specialize in headshots, among other things) who gave me their expert advice.
What key makeup tips do you give to clients before a photo shoot?
Miriam Bulcher: I highly encourage women to at minimum add on [professional makeup services with me] because makeup done for in-studio headshots is different from makeup done for outdoor headshots.
If it’s a matter of budget, then I recommend avoiding any type of highlighter, as it will accentuate wrinkles, and undereye eyeliner if it’s not accompanied by a lash extension.
Stephanie Shanks: Drink lots of water starting the day before the shoot. Avoid takeout, salty snacks and anything high in saturated fat. Stick to clean eating — protein, fresh veggies, et cetera. Get outside and go for a walk …. I always think a nice, healthy, natural glow is better than any sort of filter or retouching. I also recommend working with a makeup artist. It alleviates day-of photo stress … Some of my clients aren’t comfortable with a makeup artist, so in that case, I tell them to stick to their daily routine but take it up a notch. For example, false lashes always add a nice little pop.
Courtney Terry: I recommend [having your makeup professionally done] before your shoot. It not only relieves stress but makes you feel beautiful and confident going into the shoot — and having that confidence can help the shoot feel more natural and relaxed. A makeup artist will know which lipstick shade looks best on you, use a setting powder [that will] eliminate [shine] and [know] all of the tricks to help you look your best. I personally love working with Makeup by Francesca and her team for shoots.
What about hair recommendations?
Bulcher: Hair is much easier. If you want your photos to look like you — do your favorite everyday [hairstyle]. If you want to polish it up, add more volume with a texturizing powder.
Shanks: I recommend getting in with your hairstylist the day before the shoot — or the day of, if possible — for a quick style. You know that feeling after you leave the salon and your hair looks amazing? You just feel good about yourself, and that confidence really shows in photos. If that’s not in the cards, stick to your normal hair routine. Don’t try anything new or out of the ordinary on shoot day — consistency is key.
Terry: Think back to photos you love of yourself. How was your hair styled? What is your signature hairstyle? Keep your hair true to who you are. [Also], your photographer will check in often to manage flyaways and help your hair look its best. If it’s rainy or humid, hair oil and hairspray are your best friend!
I think every woman struggles with what to wear. What do you tell them?
Bulcher: [For my clients, I] include a wardrobe guide that has everything in it, from which cuts of clothing are the most flattering to which sleeve length is best. Clothing with texture shows up on camera really well. Also, wear fitted clothes — any additional fabric will make you look bigger.
Shanks: Bring layers and more clothing than you think you’ll need. I usually recommend having three to four outfits ready. That way, I can help you piece together looks on the spot. Layers work wonders, and ¾-length sleeves are a woman’s best friend. Avoid anything overly big or small. Sometimes, when we feel uncomfortable with our bodies, we’ll throw on a big sweater to hide — or just grab a jacket off a rack at Marshalls without even trying it on. And honestly, that’s the worst thing you can do.
Terry: For styling, I work closely with clients because I know this part of the photo shoot can feel stressful. Whether it’s your sister, best friend or your photographer, getting a second opinion on your outfit options can make a big difference. I love black, white, or cream outfits — they photograph beautifully — and really make you the focus. Solid colors are also wonderful. Stay away from anything overly distracting such as small, busy patterns.
How Professional Photos Elevate Your Personal Brand
Your brand is what makes you distinguishable. If you don’t have any photos that are custom to you and your brand, what helps you stand out? Logos are important, but people are drawn to faces, and in the age of AI, having a photo of the real you is even more critical than ever. Visuals sell faster than words do.
— Miriam Bulcher
When you’re working for yourself … you want your social media working for you. Professional photos on your Facebook and Instagram accounts immediately communicate honesty, integrity and success. Even posting once a month with one amazing photo of yourself makes an impact. People love that kind of content. When people love your [posts], the algorithms love it too and show [your posts] to more people. Suddenly, your name and business are popping up everywhere.
— Stephanie Shanks
First impressions matter. Not investing in strong branding photography can actually hold your business back. Without professional images, your brand may come across as unestablished or unclear — no matter how amazing you or your business is. Professional photos don’t just look good, I believe they help your business grow.
— Courtney Terry
Meet the Experts
Miriam Bulcher
Owner, Miriam Bulcher Photography
miriambulcherphotography.com
Stephanie Shanks
Owner, Steph Shanks Photography
stephshanks.com
Courtney Terry
Owner, Courtney Terry Photography
courtneyterry.com
