What’s Your Brand?

If you don’t yet have a personal brand, Catherine Kaputa’s “Women Who Brand, How Smart Women Promote Themselves and Get Ahead,” can help you develop one. And, she promises, that little bit of shameless self-promotion will pay big dividends—in your self-worth and your career.

Kaputa’s tips on how to leverage your femininity to communicate verbally and digitally, and how to move, lead, and, of course, dress in a way that makes you memorable, are easy to follow. Soon enough, she says, you’ll have a “brand you.”

—Marni McEntee

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