By Meghan Reistad NBC15 Anchor | Photographed by Kaia Calhoun
Social Media Breakfast Madison started small. A decade ago, a group of about 20 people gathered in living rooms to talk about social media tips and tools. Now, up to 200 people show up for the meetings held on the third Wednesday of every month. While the size of the group and content covered continues to evolve, the nonprofit’s goal to serve as a resource for people to keep learning remains consistent.
Started as a local branch of a nation- al organization, Social Media Breakfast Madison has been active since 2009. “It’s so cool to know that for 10 years, we’ve provided something that gets people out of bed and to our events at 7:30 a.m. once a month, even in the cold of winter!” says Margie Romani, the nonprofit’s vice president.
President Josh Klemons first showed up to a meeting when he was starting a business in social media consulting. He says he was blown away by the speakers and people he met there. He eventually joined the board and, three years later, he’s leading the charge.
“It’s the kind of organization where if you want to get involved all you’ve got to do is get involved,” says Klemons.
Meetings are free because of volunteers, sponsors and partners. At any given meeting, you’ll meet people with a range of professional experience, from executive directors to interns.
“In the ever-changing world of algorithms, it can be difficult to stay on the cutting edge of what’s trending and social media best practices. Our completely volunteer-run organization aspires to fill the gaps with monthly content,” says Romani. “We seek out speakers who will help inform and enrich the knowledge of our audience. Our goal is to provide both beginners and experts with up to date knowledge, tips and business best practices as it relates to social media and digital marketing. We help empower brands to tell their story through social to attract, engage and delight their audience.”