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THRIVE Career Workshop
September 18, 2019 @ 8:30 am - 12:00 pm$45
Adapt Marketing for the Experience Era
with Amber Swenor
Over the last 20+ years, we’ve been experiencing the information technology revolution; with information available at our fingertips. A change is happening… People no longer think of the internet, or a greatly designed website, as a luxury, it’s an expectation. It’s not enough for your business to provide information online; your brand needs to stand for something, evoke emotion, and take the customer on a journey. Enter: The Experience Era. Customers now desire a brand experience; to be engaged in meaningful customer journeys. In this talk, Amber will walk you through this evolution. She will teach you changes and new tactics that you can implement in your marketing to ensure that your brand is marketing effectively, for the experience era.
Amber Swenor is the founder of Strategic Partners Marketing a firm that provides both strategic brand consultation, and implementation services including media strategy, digital funnels, and PR. SPM has earned two Addy Advertising Awards. Amber’s fulfilling her personal mission to empower and inspire others to build their brands through Amberdella Coaching and Consulting where she coaches women to unlock and unleash their personal brand, and up-level their income and impact. She was a 2017 Brava Woman to Watch, In Business 40 Under 40, 2018 Vital Voices VVGrow Fellow and 2019 Goldman Sachs fellow. When she’s not strategizing with clients, you’ll find her rocking with her band, Morningstar.