Staff

Brenda Peterson

Business Development

About me: I tried to grow up in Warren, Ill., but I guess I’m still trying! In 1975, I headed to Madison, and have been here ever since. That same year, I married my husband, Mark. I guess that makes it just about 35 years! Today, we call Verona home. Mark and I have two really smart daughters who both graduated from UW Madison. Carly is 27 and currently at Texas A&M working toward her PhD in clinical psychology. Betsy is 24 and the after school and volunteer coordinator at Sherman Middle School.

Professionally, I worked in accounting and business management for 24 years before joining Erickson Publishing, LLC in 1999 to sell advertising for Dane County Kids, Badgerland Sports for Youth, Kids Expo, Madison Women's Expo, and anew/brava magazine.

Favorite Madison-area location/event?
Badger Prairie Park in Verona and any UW Badger sporting event.

Favorite candy that should ALWAYS be in the office candy jar?
M&M's, I'm addicted.

If your life was a book, what would the title be?
I have no clue. I guess that would be a good title in itself!

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